On the Parallels Between Collaboration Hubs and Smartphones

A useful analogy to unleash the true power of Slack, Microsoft Teams, and Zoom

members-only post Jun 02, 2021 2-min read

Odds are that you own a smartphone. Odds are also that you spend very little time actually talking on it. (Best way to show your age: Leave a voicemail.)

Rather, you use all sorts of apps to take and share pictures, read books and news articles, make restaurant reservations, find directions and potential mates, and oodles of other things. For a long time you have known that the term smartphone is a misnomer: It lets you do more than just make and take calls.

Still with me?

Now apply that same model to a different context: internal collaboration hubs. I'm talking about Microsoft Teams, Zoom, Slack, Google Workspace, and others. What if that hub could do much more than just replace e-mail?

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