The 4 Pillars of Good Business Writing and Speaking
Examining what makes for a solid read/talk.
Updated: November 17, 2021
I have been on a reading rampage as of late, even more than usual. Blame or thank my iPad and bunch of long flights. That's not to say that I read every business book that comes my way. Authors and publishers like sending me them because I write for some high-profile sites.
It's not that difficult to separate the wheat from the chaff. (I'd argue that the following list applies to public speaking as well, but I'll focus on books.) I've come to the realization that most good business writing includes ample doses of each of the four elements.
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