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The Foolishness of Relying on Social-Media Numbers

A little yarn about just looking at specious statistics.
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The Foolishness of Relying on Social-Media Numbers
Photo by Nick Hillier / Unsplash

Some people equate the number of followers on different social networks with importance and influence. (Hell, they call it Klout for a reason, right?)

And this is often a mistake.

In a very real sense, the Internet has changed nothing. People will always try to game the system, whether that's with Twitter followers, Spotify listens, or Facebook likes. Churchill's quote above on democracy is equally apropos to capitalism. It simultaneously represents both the best and worst that we can do. The fleas come with the dog.

As I'll explain below, relying on these numbers is often both foolish and even destructive.

A Little Yarn

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