The Myth of the Big Data Switch

People who believe in immediate returns are sorely mistaken.

members-only post Nov 03, 2014 2-min read

More and more organizations have jumped on the Big Data train the 18 months since the publication of Too Big to Ignore. There's a reason that Hadoop enabler Hortonworks recently announced $100M in additional funding. This currently values the company at a cool $1 billion. Not exactly WhatsApp, but not too shabby either.

Some argue that that eye-popping valuations like these prove that we're in a tech bubble. Maybe, but I don't think so—at least not with Big Data. Mark my words. In a few years, it will no longer be the sole purview of Amazon, Apple, Facebook, Google, Netflix, Twitter, and other multibillion-dollar behemoths. I firmly expect greater adoption from progressive mid-market organizations and even small businesses. Organizations are going to need plenty of help in this regard. They can't do it alone.

Big Data: Not a Weekend Hackathon

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