Twitter 2.0: Becoming More "Platformy"

Twitter is growing up before our eyes—and smartly copying others.

Jan 30, 2012 1-min read

You've probably seen Twitter's new home page by now. It's, well, different.

But that's not the last of the changes coming to Twitter--and soon. Taking a cue from Amazon, Apple, Facebook, and Google, Amazon is becoming more "platformy." That is, it's adding apps, tabs, and other enhancements designed to keep users on its platform for longer periods of time.

This isn't entirely surprising. We know that Twitter already makes it API open for developers to take in different directions. Many do. But adding iFrames and other developing technologies is just plain smart. Isn't it sill for Twitter force you to go to another site to enjoy video or audio content? Why can't I play a game while on the Twitter platform?

Will Twitter apps be big? I'd bet on it. This can only help the company as it builds out its platform.

Platform Myth #1 It's not the Age of Conscription

Before You Go...
If you'd like to support my writing efforts, I'd appreciate it.

𝗧𝗜𝗣 𝗧𝗛𝗘 𝗔𝗨𝗧𝗛𝗢𝗥

Member discussion

Why Most Niche Software Vendors Will Soon Perish

AI is making many execs at smaller companies nervous. They should be.

07/25/25

Communication

The Joy of Diversification and New Endeavors

I reflect on my decision to leave my teaching position and channel my inner Billy Beane.

02/05/25

Communication

The Miscellaneous Mindset

A post on the benefits of not staying in your lane.

07/02/24

Announcements

The Nine Wins Two Axiom Awards

Some formal recognition on the new book.

03/11/24

The Dangerous Democratization of AI

Open-source software means many things—and some are downright terrifying.

12/19/23

Filed Under

View more like this

Why Most Niche Software Vendors Will Soon Perish

The Joy of Diversification and New Endeavors

The Miscellaneous Mindset

The Nine Wins Two Axiom Awards

The Dangerous Democratization of AI

How Fancy Text Helps Me Identify Spam