Want to Buy My Platform?

RIM is the latest casualty in the Age of the Platform.

May 30, 2012 1-min read

A few months ago, its CEO Thorsten Heins was committed to building a "future-proof platform." How's that going? Doesn't exist. Never will.

RIM serves as an instructive example of what not to do in the Age of the Platform:

Assume that your ecosystem will come to you.
Ignore the consumer.
Believe that loyal and typically conservative enterprise customers will always stay with you.
Assume that tomorrow will be more or less the same as today.

Platforms and Luck Understanding The Fancy

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