What's holding back organizations' analytics efforts?

I'm knee-deep into my new position teaching at the W. P. Carey School at Arizona State. One of my courses is CIS450: Enterprise Analytics. In it, seniors undertake a capstone project designed to provide real-world experience. They work with organizations that want to delve into their data and understand their businesses better. It's a group-based internship on steroids.

Sounds promising but, since I'm new to the Phoenix area, I wondered whether or not I'd be able to wrangle together a sufficient menu of projects for my students. It turns out that my concerns were misplaced. On the contrary, there was no shortage of organizations whose representatives were willing to volunteer their organizations. In fact, I had to reject several companies' proposals. (No bother. There's always next semester.)