Why Google Music Is a Necessary Plank in Its Platform

I’ve had a bunch of interesting conversations with folkls since the publication of The Age of the Platform. One of my favorites was with my friend Adrian Ott of Exponential Edge about the nature of modern-day platforms. Are they more business-to-business? Business–to-consumer? Consumer-to-consumer? Neither? All?

The most powerful platforms today are Amazon, Apple, Facebook, and Google. Period. It's really not that close.