Working With Partners: The Case for Actually Talking

As Jean-Baptiste Alphonse Karr once famously said, "Plus ça change, plus c'est la même chose." Just about all of us know this quote, even if we don't speak French. In translates to "as the more it changes, the more it's the same thing." Most of us know it as "the more things change, the more they stay the same."

Karr's iconic line harkens back nearly two centuries. Because of that, he wasn't talking about implementing new technologies. Yet, those words remain oddly apropos in the business and IT worlds. Yes, terms like cloud computing may be relatively new, but the concepts behind it go back decades. (Some would even call cloud computing and grid computing cousins, although opinions on precise definitions and technical differences vary considerably.That aside, we know which ones marketers prefer.)