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Yahoo's New Exec-Retention Strategy: Free Cookies

Marissa Mayer's audacious new plan to keep top talent from departing.
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Yahoo's New Exec-Retention Strategy: Free Cookies

Things aren't looking good for Yahoo!

Employees and investors alike are losing patience with the beleaguered company, and some industry types are speculating that CEO Marissa Mayer may soon depart. The former tech titan faces no shortage of challenges these days: a floundering stock price, a possible revolt from activist shareholders, and a mass exodus of executives. With regard to the latter, Mayer recently asked her lieutenants to pledge their loyalty to the company. As another subsequent high-level departure proves, however, the plea clearly fell on deaf ears.

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