Amazon and the Importance of a Data Culture
Success at the company has always stemmed from its use of data.
Having watched and participated in the dot-com boom, I have known a great deal about Amazon for a long time. (Ditto for eBay, Google, and the like.) Today, though, I consider myself vastly more informed about Amazon than ever. For that, I have to thank Brad Stone for writing the excellent book The Everything Store: Jeff Bezos and the Age of Amazon (affiliate link).
This is a landmark text. The others written about Amazon have been too brief, lacking in some critical ways, and/or incomplete.
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