Perhaps the most topical of the forces in the new book is AI. It’s no overstatement to claim that mentions of it today are ubiquitous.
Aura makes a number of security-related products. NortonLifeLock is one of its main competitors. On November 30, 2022, the front page of the comapny’s website looked like this:
Thank you Internet Archive.
Maybe you’re wondering, What’s so special about that date? ChatGPT broke the Internet.
This morning, Aura’s site looked like this:
As you can see, AI is front and center.
I’ve lost count of the number of AI-based rebrands. (Maybe Zuck shouldn’t have gone all-in on the metaverse. Its recent attempts to lean into AI muddle its previous message.)
Speaking of Big Tech, Apple loaded up on references to machine learning during its most recent WWDC.1
The AI hype cycle is on overdrive. I can’t tell you if all of these firms are using AI to truly make their wares better. They’re sure claiming as much, though.
What say you?
I've just rebuilt my site from scratch. It should be much faster, but I'm sure that a few bugs persist. If you find an error, let me know. Thanks.