How Not to Start a Book
Let's say that you're at a bookstore or downloading a Kindle sample. The book you're considering buying begins as follows:
Building on the arguments of our previous foray into this topic, this book envisions the emergence of the Fifth Wave in American higher education- a league of colleges and universities, spearheaded initially by a subset of large-scale public research universities, unified in their resolve to accelerate positive social outcomes through the seamless integration of world- class knowledge production with cutting-edge technological innovation and institutional cultures dedicated to the advancement of accessibility to the broadest possible demographic representative of the socioeconomic and intellectual diversity of our nation. The Fifth Wave primarily augments and complements the set of American research universities, which, for reasons that will readily become apparent, we term the Fourth Wave, but will also comprise networks of heterogeneous colleges and universities whose frameworks are underpinned by discovery and knowledge production, and institutional actors from business and industry, government agencies and laboratories, and organizations in civil society.
I. Am. Not. Making. This. Up.
Let's examine why starting a bookβany bookβlike this is such an awful idea.
It'll only take a moment.