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Cross-Platform Data-Driven Mobile Blah Blah Blah

Do you understand what this company does? Me neither.
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Cross-Platform Data-Driven Mobile Blah Blah Blah
Photo by Nick Fewings / Unsplash

Look at the following 38-word monstrosity of a sentence:

Appticles is an online platform suited for content creators (bloggers, small and medium publishing houses, but also data-driven enterprises) that enables them to effortlessly reach their mobile audience by packaging their existing content into cross-platform mobile Web applications.

Do you understand what this company does? Me neither.

So much confusion in a single sentence. Platform is in there twice. In a word, yuck.

How about this instead?

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