Partners Can't Do It Alone: The Case for Removing Internal Obstacles
A few obstructionists in key places can derail even the most promising new tools, projects, and products.
If I had to sum up last month's IBM Amplify in a few sentences, it would be this: New data sources and technologies can help companies unearth fascinating insights into consumer behavior. That new knowledge can serve as the basis for better marketing, customer retention, and product development.
At least that's the theory. In practice, however, some companies will do much better in these regards than others. That's always the case. Business is not an even playing fieldโand never has been. Make no mistake: Execution is far easier said than done.
This begs the question: What inhibits successful outcomes?
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