How Not to Write Marketing Copy
Revisiting the source of surprisingly toxic tech jargon and the perils of the single, bloated sentence.
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Updated: November 7, 2025
Say that you were in the market for productivity software. You stumbled across an offering that billed itself as:
Do you understand what you would be purchasing? Would you buy it?
The answer to both questions is probably no.
What software vendor posted this confounding, jargon-laden description of its wares?
Grammarly.
Yes, the very same Grammarly that, from its inception, built its brand on improving others' writing. Here's a screen grab from its March 2018 home page:
Read the following sentence again and be honest:
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