How Not to Write Marketing Copy
Revisiting the source of surprisingly toxic tech jargon and the perils of the single, bloated sentence.
Say that you were in the market for productivity software. You stumbled across an offering that billed itself as:
Do you understand what you would be purchasing? Would you buy it?
The answer to both questions is probably no.
What software vendor posted this confounding, jargon-laden description of its wares?
Grammarly.
Yes, the very same Grammarly that, from its inception, built its brand on improving others' writing. Here's a screen grab from its March 2018 home page:
Read the following sentence again and be honest:
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