Ignore Web Data at Your Own Peril
It's never been more important to capture what others are saying about you.
Hardly a day goes by that, for better or worse, Amazon isn't in the news. A few months back, the New York Times' ran a very critical article on its culture that generated a reported 5 million views. Not to be outdone, Bezos and company fired back on Medium with What The New York Times Didnβt Tell You.
And so it goes.
Lost in the recent hubbub over Amazon's controversial workplace practices, though, was news of its less-heralded lawsuit over fake/purchased customer reviews. (In case you're curious, it's not hard to do. More than 1,000 people on Fiverr will hook you up for a mere five bucks. For their part, some unscrupulous authors as well aren't above publicly offering bribes for positive reviews.)
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