Nailing Your Book's Title and Subtitle Is Really Hard—and Essential.
Thoughts on the most important ten or so words that authors write.
It always happens.
At some point when I coach first-time and even experienced authors, the topic turns to their book's title and subtitle. It's a matter of when, not if. Often authors suspect that these key words will just magically fall into place.
It's not an unreasonable belief. After all, some of them have already written meaty manuscripts and detailed outlines. How hard can it be to pick a few of them?
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