Announcing My New Author Marketing Course
I am no stranger to the written word. At this point in my life, itโs fair to say that I know a thing or six about writing books. Ditto for publishing and marketing them.
Now, for the first time, Iโm ready to share knowledge and experience that Iโve gained over the last twelve years in an online course. Iโm thrilled to announce The Author Flywheel: How to Intelligently and Affordably Market Your Book.
The Idea Behind a Flywheel
The course is based upon the notion of a flywheelโa powerful business concept that Amazon, Netflix, Uber, and other companies have used to achieve astonishing results. (Hat tip: Jim Collins.)
I have packed the course with nearly three hours of entertaining, informative, and practical videosโbut I didn't stop there. I included a bevy of supplemental material. Regardless of medium, all of the content serves to advance a single objective: to teach you how to effectively and affordably promote your book.
Course Audience
I developed The Author Flywheel for all sorts of writers. Youโll benefit whether you are:
- A first-time author and or an experienced scribe
- A writer working on a fiction or non-fiction book
- Self-publishing or working with traditional publishers
I canโt guarantee results. No one can ensure that a book becomes a bestsellerโnot even a blue-chip PR firm. If someone says as much, run.
I developed The Author Flywheel for all sorts of writers.
In this course, I open up my playbook of author marketing hacks. I offer my most valuable adviceโespecially on how to avoid making painful and sometimes expensive mistakes. If youโre looking to get as bang for your marketing buck as possible, then this is the course for you.

Here's an overview video of the course:
Optical Narrative knocked the A/V out of the park.
I'm stoked about The Author Flywheel. It is the course that I wish I had taken back when I published my first book way back in 2009. I hope that you'll check it out.
Member discussion