Jargon
How Not to Write Marketing Copy
Revisiting the source of surprisingly toxic tech jargon and the perils of the single, bloated sentence.
Tag: Marketing
Posts about this discipline, typically with regard to books.
Communication
The Year's Laziest Marketing Email
If you're going to engage with potential customers, offer something other than a transparent, pathetic reminder that you exist.
AI
AI Is Everywhere
The hype cycle is on overdrive.
Communication
The Teaching Shackles Are Off. It Feels Amazing.
Dan Pink was right in 2009. He still is.
Analytics
Publication of Analytics: The Agile Way
My eighth book has hit the shelves.
Analytics
An Open Letter to All Technology Partners
Why clarity is essential for partners trying to sell their wares.
Communication
Is your resume clear?
Thoughts on what you're communicating to prospective employers.
Analytics
Why Analytics Matter More Than Ever
Companies that effectively use them will be far more successful than those that don’t.
Communication
Four of the Biggest Mistakes That Non-Fiction Writers Make
There's no shortage of laziness out there.
Platforms
Not All APIs Are Created Equal
Examining one of the most pervasive platform myths.
Analytics
People Operations: Three Hard Truths
Actually doing something with data is infinitely more important than a department's name.
Big Data
Partners Can't Do It Alone: The Case for Removing Internal Obstacles
A few obstructionists in key places can derail even the most promising new tools, projects, and products.
Big Data
A Better Way to Vet Potential Partners, Part II
Don't see a documented case study? Big red flag.
Announcements
Publication of Message Not Received
My seventh book is now officially out.
Platforms
Why People Need Banking, Not Banks
Thoughts on Apple and the On-Demand Economy
Faves
Why I Quit the Web-Design Business
Thoughts on what was briefly a plank in my platform.
Announcements
Is Message Not Received a Departure?
Understanding how this book relates to my prior six.
Communication
3 Things That Marketers Can Learn From Message Not Received
Explain your product/service to a few teenagers. Do they understand what you're pushing?