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The Case for Author Experiments

Stuck on a title, subtitle, and cover for your book? Let data show you the way. Oh, and I compare myself to Brad Pitt.
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The Case for Author Experiments
Photo by Ivona Rož / Unsplash

I have written before about the difficulty and import of nailing your book's title, subtitle, and cover image. TL;DR: It ain't easy.

Against this backdrop of uncertainty and the need to stick the landing, what should you do? How can you maximize the odds that you're picking the right one?

In this post, I'll provide one approach to answering this question.

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