The Case for Small Data Analytics
Why the emphasis on the Big stuff is often misplaced.
Amidst all of the hype and jargon surrounding Big Data, perhaps no term is as hackneyed as Big Data analytics. Ask ten thought leaders, consultants, or salespeople what this means and you're bound to receive ten different answers.
Here's a definition as good as any:
Big Data analytics enables organizations to analyze a mix of structured, semi-structured, and unstructured data in search of valuable business information and insights.
No doubt that, equipped with the right tools (e.g., Hadoop) and mindset, organizations can unearth fascinating insights into their troves of data. In some cases, they'll be able to this independently. In others, though, they might need to enlist the help of partners.
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