Thinking Differently About Collaboration

We have entered the era of hubs and spokes.

members-only post Oct 14, 2020 1-min read

The fulcrum of my new book Reimagining Collaboration: Slack, Microsoft Teams, Zoom, and the Post-COVID World of Work ¹ is a new model of collaboration: one based upon hubs and spokes.

Short version: Slack, Microsoft Teams, Zoom, and others serve as internal collaboration hubs. Third-party apps and systems serve as spokes. Even better, employees can connect hubs to spokes without much technical proficiciency. #nocode

Make no mistake: This is a big deal.

Think of Zoom and Slack as operating systems.

Against this backdrop, announcements at the most recent Zoom and Slack conferences reinforced this notion. Case in point: Zoom's launch of Zapps. In this context, stop thinking of Zoom as a videoconferencing tool. It's not. Rather, think of it as an operating system. The other apps, tools, and systems live on top of it. Platform thinking at its finest.

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Collaboration and Singing Zoom For Dummies Audiobook Coming Soon

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