Big Data: Necessitating New Partnerships in New Media
The trend is unmistakeable.
How can our organization really make sense of out Big Data? And, while we're at it, how do we make a few bucks in the process? After all, the company with the most data win. (Size is just one of many myths on the subject.)
You're certainly not alone in asking questions such as these.
As I describe in Too Big to Ignore, the answer to each query isn't a trite bromide. For starters, it's imperative to recognize that finding a signal in the noise involves new technologies, not just 1990s-era reporting tools. Oh yeah, and hardware requirements and storage needs have changed. New data types, mobile devices, and cloud computing have never been more important.
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