Twitter's New Commercial: Message Not Received

More of the same from the beleaguered social network.

members-only post Oct 29, 2015 2-min read

Twitter has done many things poorly throughout its chaotic history, not the least of which is communications. While early adopters and power users such as myself understand Twitter, the company's product doesn't come close to passing the Mom Test. Moms by and large get Facebook, but certainly not Twitter.

Things are supposed to be different at Twitter under new old part-time CEO Jack Dorsey. Co-founders are supposed to bring a type of moral authority to their companies. Zuck, Steve Jobs, and Jeff Bezos are all cases in point. Yahoo's parade of rent-a-CEOs serve as an instructive counterpoint.

Message Not Received

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