The Virtuous Cycle of Citizen Developers
Growth begets further growth. It worked for Facebook, and it's working for citizen developers, too.
Virtuous cycles are powerful things. They also go by the monikers network effects and flywheels. In a nutshell, growth begets further growth.
It worked for Facebook, YouTube, Amazon, Uber, and scores of other companies, although not always to society's benefit. (Hello, Zuck.)
In this short video, I explain the momentum behind citizen development.
And, no, you won't find this video on TikTok.
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