Rates

It is difficult to get a man to understand something when his salary depends upon his not understanding it.

—Upton Sinclair (obviously not pictured)

Hire Me

moneyA list of services I provide as well as their rates.

All prices in USD. Sorry, I do not accept Bitcoin.

Keynotes and Seminars

For professional speakers, pricing is more of an art than a science. There’s simply no magic formula to determine how much to charge for a talk, seminar, or workshop. That doesn’t mean, however, that I just pick a number out of a hat or random number generator.

Against that backdrop and in no particular order, here are some general rules of thumb that I use when quoting my speaking services. Note that all of these include the proviso “all else being equal.”

FactorDescription
Number of attendeesThis is quite simple. I charge more for speaking to large groups than when I speak to smaller ones.
Type of attendeesI charge more for speaking to groups of senior executives than when I speak to non-execs.
Length of talk / seminarAgain, this isn'’t rocket surgery. I charge more for a 60-minute keynote than a 30-minute one. Ditto for a two-day seminar vs. a half-day one.
Type of talkI charge more for keynoting than I do for a breakout session.
Location / TravelThe closer the event is to my home in Las Vegas, the less I will charge.
SpecificityI charge less for a generic talk than I do for a very esoteric one. For instance, a talk in which I provide an overview of The Age of the Platform differs from one on how telecom companies can embrace platform thinking.
Previous talksI'm a data guy. I use fees from my previous talks as rough proxies for future talks.
TimingYou can lock me in at a lower rate by reserving me five or six months in advance. Put differently, I'm more likely to quote a higher fee if the engagement takes place relatively soon.
Nature of organization / ability to payGovernment agencies and nonprofits often lack the same funds and resources as for-profit corporations. I charge more for speaking at events and conferences held by the latter.
Book purchasesI charge less for my talk if the hosting organization or event sponsor buys copies of my books. Note, though, that the total cost of the engagement may be higher.
Market / Comparable speakersThis is Compensation 101. I follow what other professional speakers in my cohort routinely charge.
YearI charge more for my talks than I did four years ago. I suspect that the same will be true four years from now.
TopicOn certain subjects, I possess a unique and particularly valuable perspective. Examples include communication, data visualization, communication, platforms, disruption, publishing, IT project failures, and Big Data. On others such as social media, there’'s no shortage of cogent speakers, not to mention plenty of snake oil salesmen.
Advance noticeLast-minute bookings typically require me to rearrange previous client commitments. A three- or four-month window makes it easier for me to handle everything else.

Writing

ItemPrice
Full-length blog post on my site or yours
Up to 500 words on a mutually acceptable topic on your site or mine. If on my site, a sponsor note and link will follow the post.
$500
Longer blog post
Up to 1,000 words on a mutually acceptable topic for your site or mine. If on my site, a sponsor note and link will follow the post.
$800
Ghost Writing
This depends upon what you have in mind. Factors such as word count, timeline, and subject drive how much I charge here.
(Variable)
Connect with me
White paper
Up to 3,000 words on a mutually acceptable topic. This can be attributed to me or ghost written.
$8,500

All content includes a reasonable level of social-media support if desired by the client.

Everything Else

ItemPrice
Full-length blog post on my site or yours
Up to 500 words on a mutually acceptable topic on your site or mine. If on my site, a sponsor note and link will follow the post.
$500
Longer blog post
Up to 1,000 words on a mutually acceptable topic for your site or mine. If on my site, a sponsor note and link will follow the post.
$800
Ghost Writing
This depends upon what you have in mind. Factors such as word count, timeline, and subject drive how much I charge here.
(Variable)
Connect with me
White paper
Up to 3,000 words on a mutually acceptable topic. This can be attributed to me or ghost written.
$8,500

All content includes a reasonable level of social-media support if desired by the client.