Speaking Topics A

Collaboration in the Post-COVID World

In this new and timely talk, I explain the massive communication and collaboration opportunity that COVID-19 presents to organizations—if they’re willing to embrace new tools and a new mind-set. 



In this new talk, I draw upon the lessons from my book Reimagining Collaboration: Slack, Microsoft Teams, Zoom, and the Post-COVID World of Work.

In a nutshell, I’ll demonstrate that, when it comes to remote work, Covid-19 didn’t change anything; it only accelerated changes that were already taking place.

When offices closed and people started wearing masks, relatively few organizations were able to continue without significant interruption. Indeed, Basecamp and Automattic were the exceptions that proved the rule. Most were wholly unprepared for the massive changes that they had to face:

  • They relied upon email for internal “collaboration”
  • They continued to rely upon legacy business processes and mind-sets
  • They hadn’t built up a remote-first muscle memory

Most still haven’t—and that’s a big deal. The future of work will be a hybrid one.

In this talk, I provide the context to understand the problem. More than that, I’ll offer meaningful solutions about how organizations can turn this crisis into the opportunity that it is. Specifically, by embracing the Hub-Spoke Model of Collaboration, they can realize a number of benefits:

The future of work will be a hybrid one.

  • Make their employees vastly more productive.
  • Unleash the power of their software in a way that they currently cannot.
  • Create powerful knowledge repositories.
  • Simplify existing business processes.
  • Build the foundation for future machine-learning and AI enhancements.
  • And more.

Note that I’ll be giving this talk remotely for the time being for the foreseeable future—using the very tools that I describe in the book.