Amazon, Netflix, Facebook, and Google are among the elite companies that excel at analytics. Trust me: Each did not hit the switch overnight. Rather, they have carefully cultivated cultures predicated on data analysis. In this talk, I explain how. 

Plenty of people hate making decisions based upon anything data-related. Read Moneyball if you don’t believe me. This disease isn’t just confined to sports. I’ve seen it in healthcare, publishing, retail, and just about every industry you can imagine.

Dataphobes often fail to see problems until they have become full-blown crises.

In many hidebound organizations, employees act as if they just know what’s best—data and analytics be damned. They refuse to listen to numbers, opting instead for their experiences and opinions.

This unwillingness to look at things differently doesn’t these folks evil; it just makes them human. Unfortunately, dataphobes are likely to squander promising business opportunities. They frequently make decisions based upon incomplete information. They often fail to see problems until they have become full-blown crises.