PHIL SIMON
The Power of Contemporary Platforms
What can your organization learn from Amazon, Apple, Facebook, and Google?
30-sec. pitch
It’s not understatement to claim that the platform is the important, powerful, and controversial business model of the millennium. In this talk, I explain how even small businesses can learn a great deal from the Gang of Four.
OVERVIEW
Amazon, Apple, Facebook, and Google are extremely successful for many reasons, but make no mistake: their underlying business model is at the top of the list. Each embraced platform thinking and has made billions of dollars in the process. Fortunately, there’s a great deal that every organization can learn from “the Gang of Four.”
In one of my most popular talks, I draw upon the lessons from my award-winning book The Age of the Platform: How Amazon, Apple, Facebook, and Google Have Redefined Business.
To see all of my recorded talks on platforms, click here.
OUTCOMES
What Attendees Will Learn
I answer the following questions and more:
- Beyond perhaps the most pervasive buzzword in the business lexicon today, just what is a platform anyway?
- What are planks, anyway? How do they extend the power of platforms?
- What’s all of this hubbub about ecosystems?
- How can application programming interfaces (APIs) and software development kits (SDKs) attract external developers and ultimately fuel innovation?
- What are the greatest benefits of—and downsides to—platform thinking?
- Other than “the Gang of Four”, which new platforms are potentially the most powerful?
- Why are frenemies here to stay?