Serendipitous Social Media

For some reason, one of my older posts (Technology and Unemployment) has been getting been getting more than its fair share of traffic lately. So, Curious George that I am, I googled the terms Technology and Unemployment.

Voila! I’m number four. Not bad, eh?

Turns out that many people have recently been googling those terms and, as luck would have it, I seem to be near the top of Google’s search results. Rarefied air, I know.

Also, recently a friend of mine asked me for the secret sauce of social media. My response: There is none.

Simon Says

Sometimes, serendipity just happens. Posts I’ve thought were gold fell on ostensibly deaf ears. Other times, marginal posts attracted significant views and comments. I honestly have no idea about future results when I hit the publish button.

Don’t believe anyone who tells you that they know “the” secret to all of this stuff. Follow a bunch of best practices and keep plugging away. Luck favors the bold.



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