It’s not hard to read the tea leaves. Citrix wants to position itself as a viable internal collaboration hub that competes with:
- Salesforce with Slack
- Google Workspace (rebranded for the umpteenth time from G Suite)
In the mad scramble to become proper collaboration hubs, expect many large vendors to bolster their existing offerings. I wouldn’t be surprised if Box.net, Dropbox, Asana, Smartsheet, and others are not independent companies this time next year. Zoom’s eye-popping $111B market cap makes it a prime contender to go shopping.
As I write in Reimagining Collaboration, it’s not hard to connect hubs to different third-party apps and systems that I call spokes. Of course, that nuance doesn’t always resonate with IT decision-makers. Sometimes it’s better to ship with native offerings and integrations. In this case, that feature is evidently worth $2B.
What say you?