Inc. Article #1: On Platforms

On innovation, platforms, and the future of business.

My first Inc. Magazine guest post is live on the benefits of building platforms. Here’s an excerpt:

platform

These days, you can’t go five minutes without hearing someone talk about platforms. The term is almost a buzzword. As I explain in The Age of the Platform: How Amazon, Apple, Facebook, and Google Have Redefined Business, a platform is merely a structure made up of “planks,” or integrated features. For instance, Google in 1998 wasn’t a platform; it was a really neat search engine. By adding planks such as Gmail, Maps, Docs, Voice, YouTube, and countless others, it became a true platform.

Click here to read the whole thing.

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