Microsoft, Choice, and the Age of the Platform

Trying to understand the company's latest move.

According to TechCrunch, there will be nine (count ’em, 9) different versions of Windows 8. From the piece:

There isn’t a winner here. Microsoft and Apple have different approaches and goals in regards [sic] to its desktop operating system. It’s easy to stand on a soapbox and at Redmond, “You’re doing it wrong! No one wants to spend $300 on an OS!” But that fact is Microsoft seems to know what they’re doing and have the numbers to back it up. Likewise, Apple is on a tear lately, pushing out new revisions of OS X every year and as the Mac’s market share increases. That said, Microsoft has a lot more riding on the success of Windows 8 than Apple does on Mountain Lion.

Simon Says

I’m all for price differentiation, but won’t consumers find this more than a little confusing? Consumers love the simplicity of Apple products and this move is so, well, Microsoft. I can’t help but think that there’s someone right now who was thinking about switching from a PC to a Mac who’s just been convinced.

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