The Age of the Platform
How Amazon, Apple, Facebook, and Google Have Redefined Business
- They are rooted in equally powerful technologies—and their intelligent usage. In other words, they differ from traditional platforms in that they are not predicated on physical assets, land, and natural resources.
- They benefit tremendously from vibrant ecosystems (read: partners, developers, users, customers, and communities).
While platforms inhere a great deal of potential commercial appeal and applications, they do not exist simply as a means for companies to hawk their wares. At their core, platforms today are primarily about consumer utility and communications. Finally, because consumer tastes change much faster than business’ tastes, platforms today must adapt very quickly—or face obsolescence.
A Different Business Model
In the 1990s, platforms and ecosystems were not nearly as powerful, robust, and vibrant as they are today. Consider the following graphic:
As I demonstrate in the book, it’s these connections between and among platforms and planks that allow Amazon, Apple, Facebook, and Google to innovate so quickly and profoundly. What’s more, they can more rapidly deploy new features and create and dominate new markets.
Welcome to the Age of the Platform.
As of early 2014, sales have exceeded 12,000 units–not an easy thing to do these days. In 2012, it won an Axiom business technology book award. It was translated into Korean in 2013 and the Indonesian version is coming in 2015.
“As someone who pores over countless business books each year, The Age of the Platform was a joy to read. Frankly, I can’t stand the overly long, formulaic books that have only a couple of new ideas in the first two chapters and then fill the rest of the book with ponderous examples that barely advance the thinking. The Age of the Platform is different. It makes valuable points throughout. A joy to read.” –Brian Sommer ZDNet blogger and founder of TechVentive
“The Age of the Platform is the kind of book to read if you want to better understand the Internet and how your company can fit into it and create a business model to profit from it.” –Anita Campbell, co-author of Visual Marketing
“Remarkably insightful. A must-read for anyone interested in creating change-tolerant organizations.” –Robert Charette, President, ITABHI Corp
“Nothing short of a 21st-century business survival guide.” –Mike Faith, CEO & President, Headsets.com
“Exceptionally researched and written. A landmark book.” –Jane Applegate, author of 201 Great Ideas for Your Small Business
“Profound. Important. A groundbreaking text.” –Jay Miletsky, Founder and CEO, MyPod Studios and author of Perspectives on Marketing