Much like with Reimagining Collaboration, I’ve decided to make bespoke versions of Project Management in the Hybrid Workplace available.

Target Audiences

I can envision a number of different homes for bespoke versions of my book. In no particular order:

• Upscale furniture outlets such as Steelcase, Haworth, ELEMENTS, HNI Corporation, Inscape, Officescapes, and Herman Miller. For the most part, these companies are smartly leaning in to the WFH phenomenon. With respect to my book, the opportunity here is two-fold. Employees could receive books as gifts. ¹  As for consumers, I could also see them as throw-ins with qualified purchases or salable products with SKUs.
• FedexKinko’s, UPS Stores, Staples, OfficeDepot, and their ilk.
• Co-working spaces.
• Book-subscription services, particularly those aimed at business audiences.
• Business book clubs.
• Business groups, such as the Chamber of Commerce.
• Hotels.
• Companies that specialize in corporate gifts and swag.
• Conferences, even if I’m not speaking at them.
• HR think tanks such as SHRM. Members could receive as physical copies as part of their annual dues.
• Universities, especially for exec-education programs.
• HR consulting outfits such as Mercer and Deloitte.
• Prefab office manufacturers.

Here’s a crude mock-up:

Other Logistics

At the risk of stating the obvious, paperback versions will cost far less than their hardcover counterparts—although both are on the table. To make the per-unit price cost-effective, an organization will need to purchase no fewer than 200 copies. Larger orders will drop the per-unit price considerably. If we hit 1,000, then the number really plummets. Oh, and copies—no matter how many—do not include rights to the book’s intellectual property. That stays with me.