Reimagining Collaboration Wins International Book Award.

Phil Simon

Award-Winning AuthorDynamic Keynote Speaker
Workplace-Technology Guru • Advisor Professor

On Platforms and Vacuums

In the Age of the Platform, no company exists in a bubble.
May | 3 | 2012

Thorsten Heins, the 54-year-old chief executive officer of Research In Motion (RIMM) talks in this Mashable piece about how his company “is not leaving the consumer business.”

My gut reaction upon reading that: It doesn’t matter. The consumer business is leaving you.

In the Age of the Platform, you can either make it easy or difficult for people to embrace your platform and products. Offer carrots and/or sticks. Be prepared when those don’t work–or work as expected.

Just don’t think that top-down decisions rule the day. Today, it’s decidedly not about controlling the environment and the ecosystem. In a very real sense, they control you.

Enjoy this post? Click here to subscribe to this RSS feed or here to sign up for my bi-monthly newsletter.


Filed Under

Related Posts


Submit a Comment

Your email address will not be published. Required fields are marked *