On Websites and Montetization

The platform is a means to an end—not the end itself.

Estimated reading: 1 min

platform450Should you try to monetize your website? Probably, but it’s more important to monetize your business. Not every site can and should be monetized, at least directly. I don’t charge people to read my blog posts or watch my videos, but I sure charge them for consulting, speaking, and writing services.

Let me put it another way. Few people are able to directly monetize Twitter. Kim Kardashian is one of them. But millions of people do it anyway. Why? Because, if done right, it can contribute to the overall success of a platform and, more important, of a business.

Simon Says

The platform is a means to an end—not the end itself.


What say you?




Filed Under

Enjoy this post? Click here to subscribe to this RSS feed or here to sign up for my bi-monthly newsletter.

Submit a Comment

No one is publishing your e-mail address. I have put asterisks next to required fields. You know the drill.