Phil Simon


On Websites and Montetization

The platform is a means to an end—not the end itself.
Jan | 25 | 2012

Jan | 25 | 2012

platform450Should you try to monetize your website? Probably, but it’s more important to monetize your business. Not every site can and should be monetized, at least directly. I don’t charge people to read my blog posts or watch my videos, but I sure charge them for consulting, speaking, and writing services.

Let me put it another way. Few people are able to directly monetize Twitter. Kim Kardashian is one of them. But millions of people do it anyway. Why? Because, if done right, it can contribute to the overall success of a platform and, more important, of a business.

Simon Says

The platform is a means to an end—not the end itself.


What say you?

Receive my musings, news, and rants in your inbox as soon as they publish.


Blog E Platforms E On Websites and Montetization

Related Posts

Following the AI Money

Introduction Generative AI tools like ChatGPT have been all the rage lately. Microsoft’s bet on OpenAI has paid off in spades. Hell, even Bing—yes, Bing—is suddenly sexy. Microsoft’s rapid ascension is forcing its competitors to scramble. Case in point: Google dropped...

Book Review: Wonder Boy

In 2011, I moved from NJ to Vegas. It didn't take long for me to hook up with the Vegas tech scene and the Downtown Project. Over the course of my five years in Sin City, I attended events, spoke at Zappos's HQ a few times, met plenty of smart cookies, and learned a...

Looking for Case Studies for My Next Book

A few days ago, I announced the upcoming publication of The Nine: The Tectonic Forces Reshaping the Workplace. The writing and research are going smoothly, and it's time for my regular post to solicit case studies. Make no mistake: Case studies matter and all of my...


Submit a Comment

Your email address will not be published. Required fields are marked *