Check out this fascinating video on the evolution of Google’s search engine:
In the book, I make the point that platforms evolve.
Let’s not forget that planks can and should as well. Google today wouldn’t be Google if it had remained complacent–and pushed the boundaries of search. In the Age of the Platform, complacency is just about the worst mistake you can make.
If you don’t cannibalize your own business, your competition will do it for you.
What say you?