Amazon may be the single biggest threat to a post-IPO Facebook based on patent issues. Apple rejects iBooks that contain links to Amazon books, as Seth Godin recently discovered. Google’s trying to glean user information from Safari users. Apple’s integrating Twitter heavily into its next operating system and keeping Facebook at a safe distance.

Simon Says

In the Age of the Platform, the question is not whether these skirmishes and battles will continue. The question is whether you and your organization have the stomach for them.