Will Wheaton is angry about a more Plus-centric Google. He’s used to using Google in a certain way, a way free from near-constant suggestions about upgrades and +1’s.

People hate change and, for platform companies, it’s a fine line between evolution/progress and annoying your user base.

Simon Says

You want to adapt and innovate without being intrusive. It’s much more art than science. Amazon, Apple, Google, Twitter, and Facebook all face the same fundamental problem. Everyone has a voice today.

The fleas come with the dog.