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RIM is the latest casualty in the Age of the Platform


RIM is officially reeling and has hired JP Morgan Chase to explore “strategic options.”

A few months ago, its CEO Thorsten Heins was committed to building a “future-proof platform.” How’s that going? Doesn’t exist. Never will.

RIM serves as an instructive example of what not to do in the Age of the Platform:

  • Assume that your ecosystem will come to you.
  • Ignore the consumer.
  • Believe that loyal and typically conservative enterprise customers will always stay with you.
  • Assume that tomorrow will be more or less the same as today.

 

philanimated

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