RIM is officially reeling and has hired JP Morgan Chase to explore “strategic options.”

A few months ago, its CEO Thorsten Heins was committed to building a “future-proof platform.” How’s that going? Doesn’t exist. Never will.

RIM serves as an instructive example of what not to do in the Age of the Platform:

• Assume that your ecosystem will come to you.
• Ignore the consumer.
• Believe that loyal and typically conservative enterprise customers will always stay with you.
• Assume that tomorrow will be more or less the same as today.