Adios Loom?

For a while now, we’ve been using tools such as Loom and GetCloudApp to share quick videos with clients, partners, and friends. Asynchronous communication, baby.

You might have thought that you had to leave Slack to record and share a video. You can, but it’s not necessary. The Loom app for Slack obviates switching.

Still, those companies operate under a freemium model. Power users would run up against the limits of those companies’ free plans. What to do? Purchase another software license?

Yesterday Slack dropped Clips, its Loom equivalent:

I’ve stopped counting the ways in which Slack crushes e-mail when it comes to collaboration. It’s not even close at this point, although I understand popular associations like this one:

Simon Says: Expect many more useful features from internal collaboration hubs.

Two things come to mind. First, this move reminds me of Gmail adding snoozing and scheduling functionality. I suspect that the Boomerang folks were apoplectic when they heard the news. Second, expect similar innovation from Microsoft Teams, Google Workspace, Zoom, and other internal collaboration hubs. Why? Because they steal from each other.