Many if not most business communications don’t achieve their desired objectives. In other words, messages are not received. That’s the central premise of Message Not Received.
Of course, there are many culprits for this. An excessive use of jargon and a tendency to rely far too much on e-mail are high on the list. Brass tacks: many employees are overwhelmed and near the breaking point. There’s plenty of research for this, some of which I quote in the book.
The cover of the book needs to reflect all of this, ideally in a way that compels you to want to know more. Whether you’re clicking on an image on Amazon or picking it up in a book store is immaterial. I’m a big believer that people do judge books by their covers. What’s more, covers are hygiene factors. A good one guarantees absolutely nothing; an ugly cover can pretty much render a book DOA.
Most business communications don’t achieve their desired objectives.
Thanks to all of you who voted on your favorite cover. That information was certainly helpful. Along with my own thoughts and those of my publisher, my awesome cover guy Luke Fletcher and I spent the last few days making tweaks.
I am pleased to present cover for the book:
Click on the image to embiggen it.
What do you think?
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