Are You Talking at Your Audience?

A few thoughts on how to communicate to your audience better.

If you were having a conversation with two or three people, you would probably look them in the eyes. You would react to their verbal and non-verbal cues. You would engage them. If you did not, then you wouldn’t be talking to them; you’d be talking “at” them–and that’s generally not a good idea.

There’s no reason that you can’t do the same basic thing while on stage. Now, don’t get me wrong. Making eye contact with five people is much easier than with 500, but the same principles apply.

Find friendly faces in the first few rows and engage them.

While presenting, I find friendly faces in the first few rows and engage them. It just feels more like a conversation, more natural. I observe their reactions and ask myself questions like:

  • Do they seem to be responding to my message?
  • Do they laugh when I make a joke?
  • Are they nodding their heads in agreement?
  • What’s the overall vibe?
  • And, most important, are they looking up at me or down at their doohickeys?

Of course, this method represents just a sample of the audience. My talk might fascinate the people in the first few rows while bore the hell out of people in the back. Generally speaking, however, this isn’t likely to be the case.

Simon Says

If you’re talking to people, then you’re not talking “at” them. Big difference.

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