Well, it may start to cost you, at least according to an interesting piece on WallBlog. From the article:
High profile Facebook users are growing increasingly frustrated at what they see as the social network gaming the system in order to encourage people to pay to promote their content.
It kind of reminds me of the effect of Google algorithm changes on local businesses. Some have claimed that a simple tweak meant 50% declines in traffic.
In the Age of the Platform, nothing is guaranteed. Don’t push your users too hard. They may soon become ex-users.
As I’ve said before, Zuck should adopt the freemium model. I for one would pay a few bucks a month for such a valuable service.