I recently posted on The Future of Reading, a topic that stirred a good bit of debate. In this post, I return to the topic technology and publishing.
In this eight-minute video, Jack Schulze of BERG, a London-based design consultancy, discusses and demonstrates a next generation eReader specifically for magazines.
First impression: The video is more than a little reminiscent of the 2002 film Minority Report.
Beyond that, note how Schulze is very sensitive to the user interface (UI). He realizes that there are many people (myself included) who might be apprehensive about eReaders. You can tell from this video that Schulze is very mindful of this fact. By appealing to the sensibilities of “old school” readers as well as new generations (Gen Y and the Millenials), Schulze hopes to achieve the best of both words. In his vision, the eReader offers an interactive digital magazine equipped with important new features, such as search and bookmarks. At the same time, he attempts to maintain much of the look and feel of traditional periodicals.
What do you think? You have to think that these next generation eReaders will be here sooner than later. Are you likely to take the plunge?
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