My 10th Inc. Magazine article is now live. Here’s an excerpt:

Many businesses operate on what I call the “one website theory.” That is, they buy a single domain, add content on a regular basis, and try to drive as much traffic to that domain as possible.

To be sure, this is a tried-and-true strategy. In fact, compared to the more than 60% of all small businesses that don’t even operate proper websites, buying one domain would be a vast improvement over waiting for the resurrection of the Yellow Pages.

But for many entrepreneurs, spreading their Web presence across more than one url makes more business sense.

Click here to read the whole thing.