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Paperback Version of Too Big to Ignore Released

The latest and considerably cheaper version of my fifth book is now out.
Nov | 4 | 2015

Nov | 4 | 2015

Back in July, I announced that Wiley soon planned to publish a paperback version of my fifth book Too Big to Ignore: The Business Case for Big Data. I’m pleased to announce that it’s now out.

It’s essentially the same book. I added a few footnotes to reflect recent mergers and acquisitions. I also ensured that the errata from the previous version has been fixed.

The Book’s Central Premise Still Holds Up in 2015

The continued growth of related tools, methodologies, and startups only underscores the importance of Big Data.

I won’t claim to be completely unbiased here, but I believe that the material in the book has held up very well since its March 2013 publication date. Sure, new technologies such as Spark, Presto, and others have arrived and/or gained prominence in the past few years. Still, the central premise of Too Big to Ignore holds up nicely. In fact, I’d argue that the continued growth of related tools, methodologies, and startups only underscores the importance of Big Data.


In related news, Wiley finally dropped the price of the book’s Kindle version. It was originally $29.99 and now comes in at much more reasonable $13.99. I’ll be the first to admit that old price was excessive. To be fair, though, you have to pick your battles with traditional publishers. Second, this is my first book to go from hardcover to paperback. I suppose that that’s some sign of progress. Finally, the book landed me on CNBC in 2013.

Pretty, pretty, pretty good.

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