Look at the following 38-word monstrosity of a sentence:
Appticles is an online platform suited for content creators (bloggers, small and medium publishing houses, but also data-driven enterprises) that enables them to effortlessly reach their mobile audience by packaging their existing content into cross-platform mobile Web applications.
So much confusion in a single sentence. Platform is in there twice. In a word, yuck.
How about this instead?
Wouldn’t it be cool to quickly reach your audience no matter where it is? Appticles is just the thing for you.
Which description makes you want to know more?
Less is almost always more, especially when you’re trying to explain what your company does.
I’m not looking to irritate people with these posts. I simply want to call out confusing language. The offending parties should see better results if they simplify their messages.